Perhaps it was from a referral, some Google alchemy, or good old inbound marketing that you found this website. In either case, welcome!
“Business has only two functions – marketing and innovation.” – Peter Drucker
“Marketing” and “Innovation” – Those two words sum up the secret to growth for any business. They also serve as inspiration for the clear, concise, and strategic thinking that drives the consulting work of 1CMO…helping business leaders to drive growth for their organization.
1CMO Manifesto
- The purpose of any business is to create and keep customers…
- The most successful organizations are clearly differentiated from their competitors and know who their best customers are…
- By definition, you don’t have a customer until you sell them something…
- An optimized marketing program creates such a knowledge and understanding of the customer that the product or service fits them and begins to sell itself. This happens when your “solution” as a seller is aligned with a prospects “pain, problem, or potential” as a buyer…
- Marketing is not just a function, it is the whole business seen from the buyers point of view. Therefore, responsibility for marketing must be owned across all areas of the enterprise…
- Effective marketing enables sales to happen…
- There are fundamentally only four ways to increase sales:
- Increase the number of clients, turning more new prospects into paying customers.
- Increase the average transaction, getting each client to buy more at each purchase.
- Increase the frequency that the average client buys from you, getting each customer to buy from you more often.
- Improve the efficiency and effectiveness of each step in the marketing and sales process, driving greater “funnel velocity”
- It is always better to disrupt your own business, than it is to have a competitor do it to you. Marketing and innovation are your secret weapons. They are key parts of a comprehensive growth strategy…
- Pointing the organization in the right direction and driving progress is the core responsibility of the CEO. To succeed you need to define:
- Vision = The desired future state of the organization.
- Strategy = Why, and how you will execute. Strategy is based on your vision.
- Plan = Who, what, where, when. Your tactics should flow from strategy.
- Two overarching strategic choices will determine your success:
- The where-to-play decision – which specific markets and prospects to target,
- The how-to-win decision – how to create a compelling value proposition for those prospects so that they choose to buy your products and/or services over any other option (including doing nothing).
This firm exists to help CEO’s and their leadership teams envision their desired future, strategize, and develop an actionable plan to get there.
To make this happen we are fundamentally “growth strategists” helping organizations who want to disrupt and innovate in their industry, build a capable go-to-market (marketing and sales) function, and then execute. Core offerings: Strategic planning, Growth advisory, and Fractional CMO services.
To learn more…
For more information on 1CMO Consulting, please explore the rest of this website, including our Services, Resources, and Blog.
For more on the business, see About Us.
Or, if you would like to speak with me about how I might be of service, feel free to Contact me.