Senior-level business strategy & marketing leadership
Do you want to grow your organization? Are you frustrated with your marketing and sales efforts to date? Do you need a new go-to-market strategy and plan?
Gain the benefit of broad experience and unbiased counsel from a proven Chief Marketing Officer, available to you on a flexible engagement basis.
- This is a CMO-as-a-service offering that can be structured to accommodate your unique needs
- Deliverable-based consulting projects
- On-going leadership, 1-5 day per week increments
- CEO/Private Equity/Board advisory and/or portfolio company assessment
- Partnering with CEO to drive corporate growth agenda
- Executive leadership/support/coaching
- Team development and mentoring
- Driving marketing accountability and ROI
- Startup support
- MVP – hypothesis, testing, evaluation, refinement
- Pivot evaluation
- Scaling
- Fundraising support, including pitch deck preparation
What is a fractional CMO?
For years, companies have been bringing in seasoned experts to fill interim roles or do projects on a flexible basis. This type of role is becoming more common across all the traditional C-suite and senior leadership positions, including the CFO, VP Finance, CHRO, CIO, and increasingly the Chief Marketing Officer (CMO).
A fractional executive is a functional leader contracted to take a part-time or fixed-term position with a client organization. They are often very experienced former executives who want more flexibility in their working life, enjoy consulting, and like having a variety of clients.
A fractional CMO, as the name implies, provides all the strategic value that a full-time Chief Marketing Officer brings to the table. They perform the executive function of a CMO without forcing the client company to commit to the full-time salary and burden of a person in that role.
Perhaps the best way to think of it is as a flexible, part-time CMO. To borrow a technology term, you might call it “CMO as a service.”
To learn more…
If you are interested in exploring the power of adding a fractional CMO to your leadership team, feel free to contact me.
Here are links to a few relevant blog articles: